Working papers

Making Sense of "Fuck-You Money" ad Beyond (2006)

Manfred Kets de Vries

"What role does money play in our lives"

This paper explores the role money plays in our lives. First, it addresses the symbolic role of money, especially as it relates to developmental forces such as rivalry, competitiveness, envy, greed, and love. Then, it argues that the mindless pursuit of money contributes to a mortgaged life. In this context, the author explores the relationship between money and health, and money and happiness.

INSEAD Working Paper, 2006

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