"Group coaching for team alignment"
This article discusses how to get things done by applying the group coaching methodology, in particular how it can make a difference by insuring that everyone in the organization sees the direction for the business and how their job fits into the “big picture.” In the process, executives become mutually invested in encouraging behaviors that insure that everyone works together toward common goals. It also presents a specific case example to show how group coaching positively affects strategy execution, highlighting the conscious and unconscious psychological processes that induce tipping points for change.
INSEAD Working Paper, 2014
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