"The birth & growth of an entrepreneurial organisation"
This article looks at entrepreneurial leadership and business development on several levels. It addresses issues that typically arise in new ventures and "bricks to clicks"; transformation, including: evolution from the messy start-up stage to a more professional organisation; entrepreneurship and internal incubators; strategies for continued growth and diversification; and brand management and marketing. Additionally, the case is a chronicled of a founder-entrepreneur's hopes, fears and impressions, an intimate look at the birth and growth of an entrepreneurial organisation.
Entrepreneurship Theory and Practice , 2003Read more