Roustam Tariko: Russian Entrepreneur (2003)

Manfred Kets de Vries, Elizabeth Florent-Treacy

"The birth & growth of an entrepreneurial organisation"

This article looks at entrepreneurial leadership and business development on several levels. It addresses issues that typically arise in new ventures and "bricks to clicks"; transformation, including: evolution from the messy start-up stage to a more professional organisation; entrepreneurship and internal incubators; strategies for continued growth and diversification; and brand management and marketing. Additionally, the case is a chronicled of a founder-entrepreneur's hopes, fears and impressions, an intimate look at the birth and growth of an entrepreneurial organisation.

Entrepreneurship Theory and Practice , 2003

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