This book takes readers into the private worlds of Virgin founder Richard Branson, ABB's Percy Barnevik and British Petroleum titan David Simon to provide candid accounts of how each has managed to redefine organisational growth and development in the late 20th century. The authors describe the amazing philosophies, visions and strategies that have made them outstanding models of leadership for our post-industrial era.
"A masterful work that gives us insights into the key issues, fears and decisions of three global leaders. The analyses, case studies, and interviews by Kets de Vries and Florent-Treacy reveal more about these men than they might of realized."
- Ron Bolger, Chairman, Telecom Eireann
"Clearly written and using the leaders' own words from interviews, this book lets readers debate with themselves, colleagues, the three leaders themselves, and the authors those qualities of mind, personality and organizational architecture that are associated with success."
- Abraham Zaleznik, Konosuke Matsushita Professor of Leadership Emeritus, Harvard Business School
"Brilliant portraits of three exemplary global leaders with important lessons for all leaders." -Warren Bennis, professor, University of Southern California, and author, Organizing Genius
"A masterful work that gives us insights into the key issues, fears, and decisions of three global leaders. The analyses, case studies, and interviews by Kets de Vries and Florent-Treacy reveal more about these men than they might have realized." -Ron Bolger, chairman, Telecom Eireann
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Jossey-Bass, 1999
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