This lecture adopts a neuropsychodynamic approach of personal and organisational life by looking at conscious and unconscious neural stimulation of behaviour. It integrates neurosciences, psycho-analysis and management studies in an excellent and highly accessible way and answers the question of why behavioural change begins and ends within our brain.
- Unravel the unconscious processes and the 'black box' of our neural circuits and behaviour
- Connect the inner and outer worlds of people and translate it into a number of guiding principles
- Understand how behavioral change within organizations start precisely at the individual level
- Understand the implications for the design and implementation of change processes